Darren Cox

speaker

458 appearances 3 recordings 1 series first heard May 2026 last heard 1 Aug

Darren Cox’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Aug 2026 with 1.

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The Race F1 Podcast · Race Business: How Williams went from $200 million sale to being worth $2.5 billion · 12 Jul 2026 podcast

Yes.

Mercedes owns a third of the team that's got Mercedes on the side.

Audi owns somewhere around 50% of theirs.

We're not reliant on that.

There are these other businesses, yourself, the fizzy drinks companies, you say, that prop up the sport now.

So maybe that's less of a risk.

And what is the answer to that?

How can we do that?

I think it's great.

We focus... I even asked a question about, is there a need for an American driver?

We focus on those access to the sport via drivers.

but as you say, we're not focusing on where do we find the next engineer, where do we find the next tyre girl, where do we find the next PR guy, and it sounds like you're doing an amazing job there.

Somehow, I haven't even looked at my notes yet, and we're up to our time limit, so back to the beginning, where do you think valuations of F1 teams can go?

You talked about revenue multiples earlier on, NBA, NFL are at somewhere like 12, I guess the current

Formula One valuations are around seven to eight.

Is that the amount of headroom that Formula One's still got?

You've been here six years.

If we sat here again in six years' time, what's the thing that other people might not see that you think is going to happen in Formula 1 that might surprise people?

And in six years' time, how many championships might Williams have won?

Great question.

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