Darren Cox

speaker

458 appearances 3 recordings 1 series first heard May 2026 last heard 1 Aug

Darren Cox’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Aug 2026 with 1.

Appearances

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The Race F1 Podcast · Race Business: How Flavio Briatore turned a 'very bad idea' into a $150 million F1 deal · 1 Aug 2026 podcast

The sport is marketed completely differently now.

What's the biggest change you've seen between those two eras in terms of the commercial side and the marketing side?

You were friends with Bernie.

You are friends with Bernie.

You're a great marketing guy.

If he'd have listened to you more, do you think that the value of the sport could have gone up if you would have been more involved in helping him doing the marketing?

So it's all about the experience.

I hear that one of your facilities in Monaco, people are turning up already knowing about the Gucci deal and starting to use that as a backdrop for... We're creating, we're creating.

So next time when we come here to do this follow-up interview next year, I'm going to have to wear Gucci.

Absolutely.

Okay, I'll make sure I do.

You must wear it.

I can't let the comment go because I've not heard you talk about it before.

You tried to put a New Jersey Grand Prix together with Donald Trump.

I mean, Donald Trump now has got his dream.

He's having IndyCar race in Washington, D.C., so as part of the 250-year celebration.

And having a UFC event on his lawn as well, which is interesting.

During my research, I did see that you were the boss of the Italian Apprentice.

So you're used to nearly reality TV.

So the success of Drive to Survive maybe wasn't a surprise for you because you saw how impactful the Apprentice was around the world, especially in Italy.

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