Darren Magee
speaker
35 appearances
1 recordings
1 series
first heard Jul 2026
last heard 8 Jul
Darren Magee’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
If you're looking for a technological advancement within sport that is genuinely global, then yeah, I think it's very difficult to argue with the idea that in-play games
betting or micro betting in particular is arguably the single most profound transformation of sports in a kind of technologically advanced era.
If you consider the relationship between gambling and sport before the turn of the century, in essence, most bets on sport in that age were indeed bets on the result of a game or indeed kind of something that was very low latency in data terms, like the first goal scorer, something that's easy to measure, easy to aggregate.
We would place a bet on the result of a game and then get on with the business of fandom.
All of that changes with the advent of one product, in-play betting, otherwise known in North America as micro betting.
It is the ability to process data on yellow cards, red cards, the next free kick, the number of corner kicks in a half of a soccer game, for instance.
What happens is a single sporting event
A game at the World Cup, to consider an event on at the moment, is suddenly carved up from being one or two or three gambling markets into hundreds, if not thousands, of micro events.
That is only made possible through the processing and analyzing of real-time data, in essence, aggregating every aspect of every game.
Undoubtedly, the new frontier of the industry using kind of real-time data aggregation and AI is indeed the use of biometric data.
This idea that we can get to an even more granular level in our understanding of athletes.
For instance, the number of sprints, the velocity of serves.
I'm thinking of tennis in particular.
I'm thinking of baseball.
The possibilities of biometric level kind of data aggregation in real time just carves up more and more of sport for new gambling markets.
XG becomes perhaps the most popularly adopted term within that.
This idea that performance outcomes may not be connected to the more granular performance of your team.
And something I've recounted many times myself is the first time I sat among other friends and wanted a reference point for the performance of one of my favorite players.
And I found myself sitting in a local pub
referring to a heat map of one of Manchester United's players.
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