Darren Pierce
👤 SpeakerAppearances Over Time
Podcast Appearances
That's a great question.
We don't look at it that way, so I don't have that number at my fingertips, but that sounds roughly right.
I think that's fair.
Yeah, that's a little low, but that's fair.
We use an adjusted churn rate.
So we renew at 82%.
So the adjusted churn rate there is 18.
And the reason we adjust is that about 10% of our customer base tends to either go out of business or shift focus.
So if you take that out,
we say our churn rate's 18%.
If you add that in, it's 28%.
Yes, that's a good question.
We have two models.
We heavily acquire via outbound sales.
So our sales team is doing all the prospecting
That model comes in at about 65% cost and that's adjusted.
Yep.
Cost to revenue, cost to annual contract value.
And that does adjust for their share of overhead too.
We don't have, we don't, we are not good at generate a lot of inbound sales, but we will pay, you know, we will pay on up to $400 per click.