Daryl Gibson

it's just different.

You know, and I think we've grown up in an era where going to support your team, knowing who you're having a connection to the team, that tribalism, I think over time that's diluted.

And as a sport, we haven't done a really good job of feeding that fandom, you know, going, I am red and black or I'm from, you know,

Waikato or whatever.

We haven't done a decent job of creating that.

You only have to look at, say, NRL and how they package their game, how they market it, how they sell it to go, actually, we're losing in those stakes.

We should be doing a much better job.

I still believe, and it's the same in Australia, there is a latent love for rugby.

You know, it's there.

We just need to do a better job of connecting people to the game.

And I, you know, I'm like you, I'm a fan.

But even I find myself disconnecting at times because I still believe our marketing, our selling of the game, knowing who the players are isn't as strong as what it could be.

compared to other codes, you know, other sports, they do a much better job.

And whether, Martin, that's a case that our players associations are becoming too strong and the restrictions around, you know, when you can use a player or branding or intellectual property and property rights, has that got too rules bound in our sport to be able to say to our marketing people,

Go sell our game.

We love our game.

It's the greatest game we all follow.

So communicate that and be able to market it to that impact.

Because ultimately everyone benefits, including the players, and everyone associated with the game.

So...