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Dave Anderson

๐Ÿ‘ค Speaker
315 total appearances

Appearances Over Time

Podcast Appearances

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

Yeah. The thing of it is โ€“ I think that people don't understand how conditioned we are to tradition. So for example, you've gone to the movies in the past year or two, right? And you've seen how people will stand in a line like they did when we were kids. Just stand in the line, wait for the pimple-faced kid to give you your tickets, even though we got ass, bro. But we're conditioned to that.

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

Yeah. The thing of it is โ€“ I think that people don't understand how conditioned we are to tradition. So for example, you've gone to the movies in the past year or two, right? And you've seen how people will stand in a line like they did when we were kids. Just stand in the line, wait for the pimple-faced kid to give you your tickets, even though we got ass, bro. But we're conditioned to that.

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

Yeah. The thing of it is โ€“ I think that people don't understand how conditioned we are to tradition. So for example, you've gone to the movies in the past year or two, right? And you've seen how people will stand in a line like they did when we were kids. Just stand in the line, wait for the pimple-faced kid to give you your tickets, even though we got ass, bro. But we're conditioned to that.

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

So people are conditioned to listen to what's happening on morning radio. And there's nothing you can do to fake that authenticity, that local flair, and that gritty, wonderful quality that radio brings when it comes to talk. Has it diminished? Yes. Has it had to evolve? Yes. Has it had to embrace things that are not traditionally radio? Absolutely. Is it going anywhere?

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

So people are conditioned to listen to what's happening on morning radio. And there's nothing you can do to fake that authenticity, that local flair, and that gritty, wonderful quality that radio brings when it comes to talk. Has it diminished? Yes. Has it had to evolve? Yes. Has it had to embrace things that are not traditionally radio? Absolutely. Is it going anywhere?

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

So people are conditioned to listen to what's happening on morning radio. And there's nothing you can do to fake that authenticity, that local flair, and that gritty, wonderful quality that radio brings when it comes to talk. Has it diminished? Yes. Has it had to evolve? Yes. Has it had to embrace things that are not traditionally radio? Absolutely. Is it going anywhere?

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

That's like saying, are vinyl records going anywhere? Do we use them all the time? No, but they're back in a big way.

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

That's like saying, are vinyl records going anywhere? Do we use them all the time? No, but they're back in a big way.

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

That's like saying, are vinyl records going anywhere? Do we use them all the time? No, but they're back in a big way.

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

Yeah. Yeah. And I think the other part of that really quick is when you look at the way we operate. People are getting hip, especially in the business world. Like if you buy a commercial spot on a radio station, once the DJ says we're going to pay some bills, people are tuning out. It's a natural thing to do.

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

Yeah. Yeah. And I think the other part of that really quick is when you look at the way we operate. People are getting hip, especially in the business world. Like if you buy a commercial spot on a radio station, once the DJ says we're going to pay some bills, people are tuning out. It's a natural thing to do.

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

Yeah. Yeah. And I think the other part of that really quick is when you look at the way we operate. People are getting hip, especially in the business world. Like if you buy a commercial spot on a radio station, once the DJ says we're going to pay some bills, people are tuning out. It's a natural thing to do.

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

If you buy a spot on a podcast or on a YouTube channel or some streaming program, that thing is there forever. So you get a whole lot more bang for your buck. So they're still trying to make adjustments as to how to make up for that in the digital space. But I think they'll always be some station someplace. And God forbid if there's some type of natural disaster.

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

If you buy a spot on a podcast or on a YouTube channel or some streaming program, that thing is there forever. So you get a whole lot more bang for your buck. So they're still trying to make adjustments as to how to make up for that in the digital space. But I think they'll always be some station someplace. And God forbid if there's some type of natural disaster.

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

If you buy a spot on a podcast or on a YouTube channel or some streaming program, that thing is there forever. So you get a whole lot more bang for your buck. So they're still trying to make adjustments as to how to make up for that in the digital space. But I think they'll always be some station someplace. And God forbid if there's some type of natural disaster.

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

Here's what I understand. And I'm honest with myself. I'm not here to tell you I'm perfect. I'm not. I'm a horrible employee. Not because I don't do my job well, but I want to do the job the way I know the job should be done. Not the way that you ding-dongs think it needs to happen. And when it's not your ship, you can't control how they want the job done.

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

Here's what I understand. And I'm honest with myself. I'm not here to tell you I'm perfect. I'm not. I'm a horrible employee. Not because I don't do my job well, but I want to do the job the way I know the job should be done. Not the way that you ding-dongs think it needs to happen. And when it's not your ship, you can't control how they want the job done.

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

Here's what I understand. And I'm honest with myself. I'm not here to tell you I'm perfect. I'm not. I'm a horrible employee. Not because I don't do my job well, but I want to do the job the way I know the job should be done. Not the way that you ding-dongs think it needs to happen. And when it's not your ship, you can't control how they want the job done.

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

You just got to go in there and do the job without thinking. That doesn't work for me. And what I realized when I got out of it, when you look at my resume, it's all radio, television, film, stand up, all of these things. And if you're a supervisor, you're like, you're just going to do this until you go back to Hollywood. And I'm like, no, I want to do this.

Escaping the Drift with John Gafford
Broadcasting to Sales Mastery: Dave Anderson on Loyalty and Resilience

You just got to go in there and do the job without thinking. That doesn't work for me. And what I realized when I got out of it, when you look at my resume, it's all radio, television, film, stand up, all of these things. And if you're a supervisor, you're like, you're just going to do this until you go back to Hollywood. And I'm like, no, I want to do this.