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Dave Asprey

๐Ÿ‘ค Speaker
7707 total appearances

Appearances Over Time

Podcast Appearances

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I'm not cheating because there's no rule against doping in business school, but it was the only way I graduated. And I've been on cognitive enhancers for 25 years and oh my God, why doesn't everyone do this?

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I'm not cheating because there's no rule against doping in business school, but it was the only way I graduated. And I've been on cognitive enhancers for 25 years and oh my God, why doesn't everyone do this?

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I'm not cheating because there's no rule against doping in business school, but it was the only way I graduated. And I've been on cognitive enhancers for 25 years and oh my God, why doesn't everyone do this?

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

We can go there. Okay, good.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

We can go there. Okay, good.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

We can go there. Okay, good.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

Yeah.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

Yeah.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

Yeah.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

Okay. When I was in business school, we had a whole class for a semester where the basic idea was to teach us that it was cheaper to spend a dollar telling people your product was high quality than it was to make a high quality product. And this is one of the problems in the world. Like, look at what's going on on Amazon and all this cheap stuff.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

Okay. When I was in business school, we had a whole class for a semester where the basic idea was to teach us that it was cheaper to spend a dollar telling people your product was high quality than it was to make a high quality product. And this is one of the problems in the world. Like, look at what's going on on Amazon and all this cheap stuff.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

Okay. When I was in business school, we had a whole class for a semester where the basic idea was to teach us that it was cheaper to spend a dollar telling people your product was high quality than it was to make a high quality product. And this is one of the problems in the world. Like, look at what's going on on Amazon and all this cheap stuff.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

So if I made the world's best of something and there was a knockoff next to me, it's still gonna cost me a dollar to market the world's best and it's gonna cost them a dollar to market the world's crappiest with nice paint on it.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

So if I made the world's best of something and there was a knockoff next to me, it's still gonna cost me a dollar to market the world's best and it's gonna cost them a dollar to market the world's crappiest with nice paint on it.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

So if I made the world's best of something and there was a knockoff next to me, it's still gonna cost me a dollar to market the world's best and it's gonna cost them a dollar to market the world's crappiest with nice paint on it.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

So therefore we have this race to the bottom where everything's like something you would buy at a flea market. And I just have this belief from my own experience having all the diseases of aging before I was 30. chronic fatigue syndrome, brain fog, arthritis since I was 14. I weighed 300 pounds. The GI issues, high risk of stroke and heart attack on lab tests, prediabetes.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

So therefore we have this race to the bottom where everything's like something you would buy at a flea market. And I just have this belief from my own experience having all the diseases of aging before I was 30. chronic fatigue syndrome, brain fog, arthritis since I was 14. I weighed 300 pounds. The GI issues, high risk of stroke and heart attack on lab tests, prediabetes.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

So therefore we have this race to the bottom where everything's like something you would buy at a flea market. And I just have this belief from my own experience having all the diseases of aging before I was 30. chronic fatigue syndrome, brain fog, arthritis since I was 14. I weighed 300 pounds. The GI issues, high risk of stroke and heart attack on lab tests, prediabetes.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

So I have all this going on and I realized I don't give a crap if something is supposed to work. I only care if it does work. And in business, it's kind of the same thing, but it's more obvious.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

So I have all this going on and I realized I don't give a crap if something is supposed to work. I only care if it does work. And in business, it's kind of the same thing, but it's more obvious.