Dave Asprey

So I have all this going on and I realized I don't give a crap if something is supposed to work. I only care if it does work. And in business, it's kind of the same thing, but it's more obvious.

So if you have this religious belief that billboard ads are going to change the world for you, so you put a million dollars into billboard ads and you don't sell anything, you go, well, it's maybe because I didn't do it enough. So you put $10 million in and it still doesn't do anything, and then you're out of money.

So if you have this religious belief that billboard ads are going to change the world for you, so you put a million dollars into billboard ads and you don't sell anything, you go, well, it's maybe because I didn't do it enough. So you put $10 million in and it still doesn't do anything, and then you're out of money.

So if you have this religious belief that billboard ads are going to change the world for you, so you put a million dollars into billboard ads and you don't sell anything, you go, well, it's maybe because I didn't do it enough. So you put $10 million in and it still doesn't do anything, and then you're out of money.

Well, for our health, how many times do you go to the gym without getting very good results per minute? How many times you can go on a low-fat, low-calorie diet that you can't sustain no matter what? I've done all of those in my weight loss journey. So when it comes to making products, I am going to bet that people will spend a little bit more for stuff that actually works.

Well, for our health, how many times do you go to the gym without getting very good results per minute? How many times you can go on a low-fat, low-calorie diet that you can't sustain no matter what? I've done all of those in my weight loss journey. So when it comes to making products, I am going to bet that people will spend a little bit more for stuff that actually works.

Well, for our health, how many times do you go to the gym without getting very good results per minute? How many times you can go on a low-fat, low-calorie diet that you can't sustain no matter what? I've done all of those in my weight loss journey. So when it comes to making products, I am going to bet that people will spend a little bit more for stuff that actually works.

People will pay for quality. Not perceived quality, but actual quality. They just have to feel it. So that was part of it. And then I also recognized that there was... There's a group of people who hadn't come together. So I ran a longevity nonprofit group in Palo Alto starting in the late 90s.

People will pay for quality. Not perceived quality, but actual quality. They just have to feel it. So that was part of it. And then I also recognized that there was... There's a group of people who hadn't come together. So I ran a longevity nonprofit group in Palo Alto starting in the late 90s.

People will pay for quality. Not perceived quality, but actual quality. They just have to feel it. So that was part of it. And then I also recognized that there was... There's a group of people who hadn't come together. So I ran a longevity nonprofit group in Palo Alto starting in the late 90s.

I was the only guy under 60 in the room because I was learning how to heal myself from people three times my age. Like my elders, the masters of longevity taught me all this stuff that became biohacking.

I was the only guy under 60 in the room because I was learning how to heal myself from people three times my age. Like my elders, the masters of longevity taught me all this stuff that became biohacking.

I was the only guy under 60 in the room because I was learning how to heal myself from people three times my age. Like my elders, the masters of longevity taught me all this stuff that became biohacking.

A guy named Julian Whitaker was an example. Bruce Ames, who's still around. So I got to hang out with like the who's who from the 90s. People were writing the big books on nutrition. Barry Sears from The Zone, the Atkins family. So I'm getting mentored by all these people. So we have these longevity nuts, you could call them. Like everyone thought we were crazy. Like it's not possible to do that.

A guy named Julian Whitaker was an example. Bruce Ames, who's still around. So I got to hang out with like the who's who from the 90s. People were writing the big books on nutrition. Barry Sears from The Zone, the Atkins family. So I'm getting mentored by all these people. So we have these longevity nuts, you could call them. Like everyone thought we were crazy. Like it's not possible to do that.

A guy named Julian Whitaker was an example. Bruce Ames, who's still around. So I got to hang out with like the who's who from the 90s. People were writing the big books on nutrition. Barry Sears from The Zone, the Atkins family. So I'm getting mentored by all these people. So we have these longevity nuts, you could call them. Like everyone thought we were crazy. Like it's not possible to do that.

And then on the other side of the road, my brain was failing, and I'm at a company that split three times on the NASDAQ in 1998, was worth $36 billion, and I co-founded a part of that company. And my career is going nuts. My brain is totally cooked. I can't remember things, and I'm hiding it from people, and I keep getting promotions, and it was just kind of this hellish but exciting experience.

And then on the other side of the road, my brain was failing, and I'm at a company that split three times on the NASDAQ in 1998, was worth $36 billion, and I co-founded a part of that company. And my career is going nuts. My brain is totally cooked. I can't remember things, and I'm hiding it from people, and I keep getting promotions, and it was just kind of this hellish but exciting experience.

And then on the other side of the road, my brain was failing, and I'm at a company that split three times on the NASDAQ in 1998, was worth $36 billion, and I co-founded a part of that company. And my career is going nuts. My brain is totally cooked. I can't remember things, and I'm hiding it from people, and I keep getting promotions, and it was just kind of this hellish but exciting experience.

uh exciting time in my career where there's this deep fear that i have the accelerator pegged all the way to the floor and i'm slowing down every day and i don't know what to do so i got into this cognitive enhancers i talked about before and the guy who ran the world's only newsletter in the 80s on that became a mentor so all of a sudden i have the elixir of brain juice that works and i know how it works and i've studied intensely