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Dave Asprey

๐Ÿ‘ค Speaker
7707 total appearances

Appearances Over Time

Podcast Appearances

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

It actually introduced in the first chapter, here's lectins, which became a big thing. Here's clean keto and here's intermittent fasting. Like those are massive trends. Totally. That have taken off and it made collagen into a billion dollar industry category. Collagen. And it made MCT into a billion dollar industry category and functional coffee into a half a billion dollar category from one book.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

It actually introduced in the first chapter, here's lectins, which became a big thing. Here's clean keto and here's intermittent fasting. Like those are massive trends. Totally. That have taken off and it made collagen into a billion dollar industry category. Collagen. And it made MCT into a billion dollar industry category and functional coffee into a half a billion dollar category from one book.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

It actually introduced in the first chapter, here's lectins, which became a big thing. Here's clean keto and here's intermittent fasting. Like those are massive trends. Totally. That have taken off and it made collagen into a billion dollar industry category. Collagen. And it made MCT into a billion dollar industry category and functional coffee into a half a billion dollar category from one book.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

and from one movement. And the reason for that isn't because I'm good at marketing. It's because I know how to make things that work.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

and from one movement. And the reason for that isn't because I'm good at marketing. It's because I know how to make things that work.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

and from one movement. And the reason for that isn't because I'm good at marketing. It's because I know how to make things that work.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

Air One actually was the first company that carried Bulletproof coffee when I was at Bulletproof.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

Air One actually was the first company that carried Bulletproof coffee when I was at Bulletproof.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

Air One actually was the first company that carried Bulletproof coffee when I was at Bulletproof.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

And they used to make Bulletproof coffee ice cream at their original location. I love Air One.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

And they used to make Bulletproof coffee ice cream at their original location. I love Air One.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

And they used to make Bulletproof coffee ice cream at their original location. I love Air One.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

People who are older will understand this. Well, if you wake up- Like me or older than me? Older than you, unless you had a really good longevity program. Yeah. There comes a time for most people, if they're not doing the longevity stuff that I teach now, where you wake up and you're like, my body hurts. I feel like crap. My brain doesn't work.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

People who are older will understand this. Well, if you wake up- Like me or older than me? Older than you, unless you had a really good longevity program. Yeah. There comes a time for most people, if they're not doing the longevity stuff that I teach now, where you wake up and you're like, my body hurts. I feel like crap. My brain doesn't work.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

People who are older will understand this. Well, if you wake up- Like me or older than me? Older than you, unless you had a really good longevity program. Yeah. There comes a time for most people, if they're not doing the longevity stuff that I teach now, where you wake up and you're like, my body hurts. I feel like crap. My brain doesn't work.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I have a wet blanket on my head and I wake up and I don't like how I look in the mirror and I don't have any vibe, any drive. I'm just tired and I'm gonna slog through the day and I'm gonna do it again and again. I experienced that. at a very young age. And like, I'm just gonna use willpower, but willpower is a function of how much energy your body can make.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I have a wet blanket on my head and I wake up and I don't like how I look in the mirror and I don't have any vibe, any drive. I'm just tired and I'm gonna slog through the day and I'm gonna do it again and again. I experienced that. at a very young age. And like, I'm just gonna use willpower, but willpower is a function of how much energy your body can make.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I have a wet blanket on my head and I wake up and I don't like how I look in the mirror and I don't have any vibe, any drive. I'm just tired and I'm gonna slog through the day and I'm gonna do it again and again. I experienced that. at a very young age. And like, I'm just gonna use willpower, but willpower is a function of how much energy your body can make.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

So having to go through and repair all that stuff really taught me how to talk with people about what they don't share with other people. And one of the things that really touched me during the process of learning how to reverse all that is I raised my first venture capital round for Bulletproof. It was something like $8 million. And it's from Sand Hill Road, BC.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

So having to go through and repair all that stuff really taught me how to talk with people about what they don't share with other people. And one of the things that really touched me during the process of learning how to reverse all that is I raised my first venture capital round for Bulletproof. It was something like $8 million. And it's from Sand Hill Road, BC.