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Dave Asprey

๐Ÿ‘ค Speaker
7707 total appearances

Appearances Over Time

Podcast Appearances

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

So having to go through and repair all that stuff really taught me how to talk with people about what they don't share with other people. And one of the things that really touched me during the process of learning how to reverse all that is I raised my first venture capital round for Bulletproof. It was something like $8 million. And it's from Sand Hill Road, BC.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

And one of the guys who ended up on the board, who I'd gotten to know because I worked for that firm, He wrote a Medium article and I was shocked when I read it. This guy came to me when I was working at the firm and just, why are you putting butter in your coffee? Like you're an idiot. And it explained why he tried it.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

And one of the guys who ended up on the board, who I'd gotten to know because I worked for that firm, He wrote a Medium article and I was shocked when I read it. This guy came to me when I was working at the firm and just, why are you putting butter in your coffee? Like you're an idiot. And it explained why he tried it.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

And one of the guys who ended up on the board, who I'd gotten to know because I worked for that firm, He wrote a Medium article and I was shocked when I read it. This guy came to me when I was working at the firm and just, why are you putting butter in your coffee? Like you're an idiot. And it explained why he tried it.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

And when he wrote that post after they funded the company, he said, 60 days after I met Dave, I sat down in my BMW in the parking lot in Sand Hill Road and I cried. I'm like, what? Venture capitalists don't cry. They don't have souls. Like, I don't understand this. And I'm just joking. My friend does have a soul. And he said, here's why.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

And when he wrote that post after they funded the company, he said, 60 days after I met Dave, I sat down in my BMW in the parking lot in Sand Hill Road and I cried. I'm like, what? Venture capitalists don't cry. They don't have souls. Like, I don't understand this. And I'm just joking. My friend does have a soul. And he said, here's why.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

And when he wrote that post after they funded the company, he said, 60 days after I met Dave, I sat down in my BMW in the parking lot in Sand Hill Road and I cried. I'm like, what? Venture capitalists don't cry. They don't have souls. Like, I don't understand this. And I'm just joking. My friend does have a soul. And he said, here's why.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

He said, my entire adult life, I've had crippling fatigue and brain fog, and I've never told a soul anything. And 60 days after I started doing what Dave said, I went through the entire day without losing my energy even one time. And it felt so hopeless and so impossible that I was crying because I've never experienced a day of full energy in my adult life and no one ever knew. And you look around

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

He said, my entire adult life, I've had crippling fatigue and brain fog, and I've never told a soul anything. And 60 days after I started doing what Dave said, I went through the entire day without losing my energy even one time. And it felt so hopeless and so impossible that I was crying because I've never experienced a day of full energy in my adult life and no one ever knew. And you look around

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

He said, my entire adult life, I've had crippling fatigue and brain fog, and I've never told a soul anything. And 60 days after I started doing what Dave said, I went through the entire day without losing my energy even one time. And it felt so hopeless and so impossible that I was crying because I've never experienced a day of full energy in my adult life and no one ever knew. And you look around

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

You know, why did Biohacking take off? There's a lot of people who are quietly desperate, including entrepreneurs. We're some of the worst, right? Probably the worst. Yeah, we burn the candle at both ends and in the middle. It's not like when I was learning all this longevity stuff, I was just hanging out. I had a demanding tech career.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

You know, why did Biohacking take off? There's a lot of people who are quietly desperate, including entrepreneurs. We're some of the worst, right? Probably the worst. Yeah, we burn the candle at both ends and in the middle. It's not like when I was learning all this longevity stuff, I was just hanging out. I had a demanding tech career.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

You know, why did Biohacking take off? There's a lot of people who are quietly desperate, including entrepreneurs. We're some of the worst, right? Probably the worst. Yeah, we burn the candle at both ends and in the middle. It's not like when I was learning all this longevity stuff, I was just hanging out. I had a demanding tech career.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I started Bulletproof when I was a VP at a publicly traded computer security company. I literally am a computer hacker.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I started Bulletproof when I was a VP at a publicly traded computer security company. I literally am a computer hacker.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

I started Bulletproof when I was a VP at a publicly traded computer security company. I literally am a computer hacker.

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

so i'm working all day at a high pressure exec job flying around the world and doing stuff and then at night i'm blogging and i'm building this little company and my whole point of starting it i didn't even build a list i just wanted five people to not go through all that that i went through like if five people read my blog it'll have made the world a better place and that's my win this is almost like a non-profit activity and when i said well i want some coffee that doesn't make me tweak like

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

so i'm working all day at a high pressure exec job flying around the world and doing stuff and then at night i'm blogging and i'm building this little company and my whole point of starting it i didn't even build a list i just wanted five people to not go through all that that i went through like if five people read my blog it'll have made the world a better place and that's my win this is almost like a non-profit activity and when i said well i want some coffee that doesn't make me tweak like

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

so i'm working all day at a high pressure exec job flying around the world and doing stuff and then at night i'm blogging and i'm building this little company and my whole point of starting it i didn't even build a list i just wanted five people to not go through all that that i went through like if five people read my blog it'll have made the world a better place and that's my win this is almost like a non-profit activity and when i said well i want some coffee that doesn't make me tweak like

Habits and Hustle
Episode 451: Dave Asprey: Marketing Secrets That Built a $20 Billion Biohacking Industry

Does anyone else want to try it? It was literally a desire to share. But along the way, how did I come up with this Bulletproof Coffee thing?