Dave DuPont

Now, let's shift gears and talk about clubs, leagues, and associations.

So there, the acquisition model is we still get referrals.

And in fact, we benefit from many referrals from coaches and managers and even individual parents.

Real human.

Um, give you an example.

Um, twin lakes, uh, twin cities, baseball in Marin County.

So, um, I'm sorry.

Um, Northern California.

Okay.

So, um, the, um, originally, um, a coach in that organization started using us for his team, really liked us, brought us to the board of the, um, little league association, um,

and our little league, actually local little league, and they tested us and started using us.

That's a very typical phenomenon.

Land and expand.

Well, land and expand is a little, I guess that is a form of land and expand.

Yes.

That's a vertical land and expand.

That's actually hadn't talked about it that way.

We also, um, we also land and expand from a horizontal point of view because we're a great, um,

especially a great communication solution for the club or the league to communicate with all the people on the teams.

So it's a service we offer, easy to adopt.