Dave Evans

No.

I had one motorcycle, I crashed it, and then I decided I don't have the reflexes for this thing, so I stopped.

I'll see you in the next episode.

What's that?

It's a little tiny operation inside the design program that applies the innovation principles of design thinking to the wicked problem of designing your life at and after university.

So, oh, Bill and Dave realized we've made all these products and all these different experiences using design thinking, started at Stanford back in 1963, and we used it at Apple in the early days, and everybody's kind of the thing that built Silicon Valley.

Hey, we could apply it to ourselves.

We could design ourselves as well.

You know, and that's a real problem people have.

And we gave it a try, and it seems to have worked out.

So the word design in the field of design really means there's two categories.

There's what I would call craft design or engineering design, and then there's design thinking.

And so the older school, you know, so I'm an ergonomist, you know, I'm a car designer, I'm a graphic designer, you know, I'm an illustrator.

So designing things...

Precisely figuring out exactly what this particular shape and look of something is going to be has been around for a long, long, long, long time.

You can get a master's in design at Stanford and still not be very good at drawing.

And there are many design schools who think that's a moral wrong.

Then there's this design thinking idea that's been around only for the past 50 years, which is an innovation methodology.

It's an approach to coming up with new ideas.

And so when people say, I want to design my life.