Dave Mortensen

More, I want more results.

Now, consumers don't call you and say, I'm going to start coming three or four days a week.

They just start coming three or four days a week.

And if we don't meet them at that point in their journey, what happens is they start coming, but they haven't changed the way they're going to exercise or change the way they're going to consume their fitness and wellness.

And they start to work twice as hard to see very little result.

So then when they and that creates frustration and within that frustration, they go from four down to zero really quick.

Is it our opportunity to meet them in those those pivotal moments in those pivotal changes in their wellness journey to help them succeed in it?

And that's what we're learning to do and get better with each and every day.