David Abakhnikov
๐ค SpeakerAppearances Over Time
Podcast Appearances
But there's a pretty big gap between our cost of acquisition or the point of acquisition and when that revenue comes back to us, essentially.
And because we're trying to scale very quickly, and the business is very seasonal, and it's a subscription business, a large part of it, that means that we need to pay for the traffic today, that we will return part of it in a week to two weeks, and another part in four months.
So how do you sponsor that, or how do you pay that when you're a bootstrap company?
Well, that's exactly where Founder Path comes in.
We basically take the money today of what we would make on that student within the next year and buy the traffic now and make that money throughout the next year.
We took from Founder Path, I'm comfortable showing the last chunk and we're going to take another one this year.
So last time we took $300,000 and we plan to take another $100,000 to $150,000 actually in the next few weeks.
No.
The company has changed a lot since then.
I'd rather not talk about what was then because it was a very different kind of profile.
So we went to a pretty major restructuring back then, but I don't want to go into the details of that too much.
Yeah, it was less than 3 million, I think, on that number.
So I want to add that it's,
The growth from three to six, I mean, while it's quite impressive in and all of itself, what for me personally is even more impressive is that we could, without taking external equity funding, we were able to launch a completely new product, build new development teams, build a sales team without giving out any equity for funding.
And that's a huge win.
Even if we decide eventually to maybe go and bring in VC funding, our value now is so much higher.
And in a negotiation point, if we decide to go to the VC route at some point, we're not coming from a point of weakness when we say, well, if we don't raise now, we will die.
We're not there at all.
We come from a point of strength when we say, well,
This is what we did with no VC funding.