David Bach

I want money for a boat.

I want money for a house.

Men are goal based answers.

And usually what that really means is they're focused on stuff.

So again, when people make their financial decisions based on their values, that's like a magnet that draws you to it.

You will do anything to align your life with your values.

When people do make financial decisions based on goals, they don't stick to the stuff long term.

And the stuff, by the way, doesn't make you happy.

I wrote a book called Smart Couples Finish, which where I talk about the fact that money can help you be, money can help you do, and money can help you have.

Most people focus on having first.

Which requires them to do things that they don't want to do to pay for what they want to have.

And then they eventually get to around to figure out who they want to be.

And that is a recipe for disaster.

Women are very good at going, well, here's who I want to be first.

Tell me what I need to do and then I'll worry about having last.

That leads to women being better long-term investors.

So when you look at how do women invest versus men, women don't look at investing as a competitive battlefield.

They're investing for a purpose.

So they don't trade, which is smart, because people who trade stocks and options and meme coins and meme stocks and all this junk out there don't do well, and 90% of traders are actually men.

So women invest long-term and their performance is better annually every single year on average.