David Bach

How about, Sonia, I start by talking about what you do right?

Because there are a lot of things that women do much better than men when it comes to money.

So the most important thing that women do that's different than men is that women are very value-focused.

So women, when they make investment decisions, when they save for their future, they make their investment decisions based on their values.

Meaning, like, what's most important?

Like, if I sit down with a woman client, I'm like, tell me what's most important to you.

Well, my family is most important to me.

My community, my church, whatever the things may be.

And I go, okay, great.

Let's make sure that the way you're spending money and investing aligns with your values.

That's how women are inherently designed.

Like, literally, I've taught millions of women.

I've had a million women go through my class, Smart Women Finish Rich, or watch my seminars, or take my courses online.

When I'm in front of a room of women and I go, what's most important to you about money?

Because that's the question I used to ask.

And I'd write up the answers on a whiteboard.

The bulk of the answers would be values answers.

Then I go, OK, so tell me what men are going to say.

Right.

Then they go, well, I want money for a car.