David George

You think it's just ads?

I think it's hard to describe what it'll be.

I think it'll be some form of like an affiliate thing that happens.

It's like a new native thing.

The thing I always say to people is, again, we got to be humble in how we think about this.

We never would have predicted what a feed-based advertisement is.

No one would have known what that is because we didn't even know what the feed-based product was.

It turns out it's probably the best advertisement format in history.

It's really, really compelling.

So it's not surprising that it monetizes really high.

And people actually really like it.

I really like Instagram ads.

So a year ago, this light bulb went off for me.

Maybe it was six months ago.

I did deep research on, you'll probably relate to this, a new baseball bat for my son.

He's nine years old.

And it's pretty complicated.

needs to be a certain length and drop and all these certain specifications.

And there's this year's version and last year's version.

And if I had to do that on Google, it would be a total mess.