David George
👤 SpeakerAppearances Over Time
Podcast Appearances
We never would have predicted what a feed-based advertisement is.
No one would have known what that is because we didn't even know what the feed-based product was.
It turns out it's probably the best advertisement format in history.
It's really, really compelling.
So it's not surprising that it monetizes really high.
And people actually really like it.
I really like Instagram ads.
So a year ago, this light bulb went off for me.
Maybe it was six months ago.
I did deep research on, you'll probably relate to this, a new baseball bat for my son.
He's nine years old.
And it's pretty complicated.
needs to be a certain length and drop and all these certain specifications.
And there's this year's version and last year's version.
And if I had to do that on Google, it would be a total mess.
I would struggle with it.
Amazon, no chance because of the ads.
Deep Research was really, really, really good at it.
And it solved my problem for me.
So light bulb went off for me at that moment.