David Heinemeier Hansson (DHH)

But when we got ready to launch, after spending two years building this product, millions of dollars in investment to it,

We obviously needed mobile apps.

You're not going to be a serious contender with email if you're not on a mobile phone and you need to be there with a native client.

So we had built a great native client for both iOS and for Android.

And as we were getting ready to launch, we submitted both of them to the app stores, got both of them approved on, I think, Friday afternoon for the iOS app.

And we then went live on Monday.

And we were so excited.

Hey, world, we've been working on this new thing.

I'd love for you to check it out.

And of course, as with anything, when you launch a new product, there are some bugs.

So we quickly found a few in the iOS client and submitted a new build to Apple.

Hey, here's our bug fixes.

Can you please update?

And that's when all the help broke loose.

Not only were they not going to approve our update...

They said, oh, wait a minute.

We gave you permission to be in the App Store, but I'm sorry, that was a mistake.

We see that you're not using our in-app payment system, which means that we don't get 30% of your business.

You will have to rectify that or you can't be in the App Store.

And first I thought, like, well, it got approved already.