David Heinemeier Hansson (DHH)

Because, I mean, I have a bunch of employees.

We have a bunch of customers.

It would be pretty sad if the journey of 37 signals after 25 years would come to an end because Apple would burn us down or I would burn the business down over this fight with Apple.

But I think you also need that level of conviction to be able to even drive day-to-day decisions.

One of the other Apple examples, I know I'm racking on Apple a little bit here, and I don't actually hate them.

I really don't.

I am tremendously disappointed at the squandered relationship that did not need to be sold away for so little.

Now, I understand that the App Store toll booth is actually pretty big business.

It's multiple billions.

but Apple is a trillion dollar company.

And I think in the lens of history, this is gonna come off as a tremendous mistake.

And I think it's already coming off as a tremendous mistake.

The flop that was the Vision Pro was partly because Apple had pissed off every other developer

No one was eager to come build the kind of experiences for their new hardware that would perhaps have made it a success.

So when you're on top and you have all the cards, you can delude yourself into thinking that you can dictate all terms at all times and there are no long-term consequences.

Apple is learning finally the fact that there are long-term consequences and that developers actually are important to Apple's business.

And the relationship is not entirely one-sided.

We don't owe our existence to Apple and Apple alone.

We've built our own customer bases.

Apple has been beneficial to the industry.