David Jones

So I think don't just think career as well, because often your career will disappoint you at some point. Pretty much everybody will have a failure, will get fired. It's going to happen. So if you make that the defining point of your life, you're not going to have a great time. And then when it comes to the tech side, I just think I'm fascinated going back to human behavior.

So I think don't just think career as well, because often your career will disappoint you at some point. Pretty much everybody will have a failure, will get fired. It's going to happen. So if you make that the defining point of your life, you're not going to have a great time. And then when it comes to the tech side, I just think I'm fascinated going back to human behavior.

We kind of always make the same mistakes. A new technology comes along and everyone goes, well, that'll never be a thing, will it? You know, that's crap. We've always done this. I literally remember we launched Australia's first internet agency. It's hard to imagine this now, but people are like, why are you doing this? You're not a tech company. Now, back in 98, a tech company wasn't cool.

We kind of always make the same mistakes. A new technology comes along and everyone goes, well, that'll never be a thing, will it? You know, that's crap. We've always done this. I literally remember we launched Australia's first internet agency. It's hard to imagine this now, but people are like, why are you doing this? You're not a tech company. Now, back in 98, a tech company wasn't cool.

A tech company was Xerox, IBM, photocopier sales. And back then, it took forever to download a photo if you were lucky enough to be able to connect your computer to a line in the wall. And none of us thought that you would ever watch a video, not forget a laptop, on a desktop.

A tech company was Xerox, IBM, photocopier sales. And back then, it took forever to download a photo if you were lucky enough to be able to connect your computer to a line in the wall. And none of us thought that you would ever watch a video, not forget a laptop, on a desktop.

And now you fast forward to today, and if you can't live stream your favorite Netflix series at 40,000 feet over the Atlantic, you're really pissed off on your mobile phone. But I think we always make that mistake, is we think How it is now is how it's always been. And how it is now is how it always will be. So we cannot comprehend anymore a world without our mobile phones.

And now you fast forward to today, and if you can't live stream your favorite Netflix series at 40,000 feet over the Atlantic, you're really pissed off on your mobile phone. But I think we always make that mistake, is we think How it is now is how it's always been. And how it is now is how it always will be. So we cannot comprehend anymore a world without our mobile phones.

We cannot remember, even those who actually were in that world, there was ever a time when our entire lives couldn't function. But we also can't comprehend a time where we may not have those anymore because there may be something way better that replaces them. And I think we're doing it again. So one of the other parts, when I was at Havas, I thought the creator economy was going to be very big.

We cannot remember, even those who actually were in that world, there was ever a time when our entire lives couldn't function. But we also can't comprehend a time where we may not have those anymore because there may be something way better that replaces them. And I think we're doing it again. So one of the other parts, when I was at Havas, I thought the creator economy was going to be very big.

So back in about 2010, 11, I thought, what's one of the best ways of disrupting Havas and making it super fit for the future? I'll acquire the world's first and number one creator economy company. It's a company called Victors and Spoils, founded by a genius called John Windsor. And it's actually one of Harvard's best-selling case studies.

So back in about 2010, 11, I thought, what's one of the best ways of disrupting Havas and making it super fit for the future? I'll acquire the world's first and number one creator economy company. It's a company called Victors and Spoils, founded by a genius called John Windsor. And it's actually one of Harvard's best-selling case studies.

But the reason it's been such a successful case study at Harvard... is because we were so unsuccessful. So it's not a successful case study telling the story of how successful we are. It basically tells how unsuccessful we were.

But the reason it's been such a successful case study at Harvard... is because we were so unsuccessful. So it's not a successful case study telling the story of how successful we are. It basically tells how unsuccessful we were.

And the reason we were unsuccessful, and it's fairly incomprehensible now, is that despite the fact that my shareholders or investors thought that buying a creator economy company was a great idea, and my clients adored it, they thought this was fantastic, most people in the organization were like, well, you're mad. We make our money

And the reason we were unsuccessful, and it's fairly incomprehensible now, is that despite the fact that my shareholders or investors thought that buying a creator economy company was a great idea, and my clients adored it, they thought this was fantastic, most people in the organization were like, well, you're mad. We make our money

We have a small creative department of highly expensive, talented people. And that's how we make all of our money. And how can we possibly say that anyone can come up with an idea? And how can we possibly say that anyone can create? And so the body kind of rejected the implant and some great lessons through that. And obviously, the creator economy has gone on to be what it is.

We have a small creative department of highly expensive, talented people. And that's how we make all of our money. And how can we possibly say that anyone can come up with an idea? And how can we possibly say that anyone can create? And so the body kind of rejected the implant and some great lessons through that. And obviously, the creator economy has gone on to be what it is.

There's 60 million people who make a living in it. But we are doing exactly the same thing with AI and machine generated content. Machines can't create good content. They're terrible. Look at this. And you're like, no, we've been through this movie once before. Many, many times. I mean, when the Palm Pilot and the Newton came out, they were terrible and a bit of a waste of time.

There's 60 million people who make a living in it. But we are doing exactly the same thing with AI and machine generated content. Machines can't create good content. They're terrible. Look at this. And you're like, no, we've been through this movie once before. Many, many times. I mean, when the Palm Pilot and the Newton came out, they were terrible and a bit of a waste of time.