David Jones

The brilliant thing about it was, if you've got an SMB SaaS platform, it has to work because there are no people to hold people's hands, but our core clients are enterprise. I said, look, if you join, what we need to do is build the enterprise product. We built Pencil Pro and launched that about 18 months ago. And it's being rolled out by many of the world's biggest advertisers.

And very simply, what it does is it's a SaaS tech platform that aggregates all of the best models. So from... ChatGPT-4, to Gemini, to Stability, to DALI, Adobe Firefly, et cetera, et cetera. And it connects straight through to the ad account. So you can publish directly to TikTok, Instagram, YouTube, you name it. And in the center, you basically can decide what it is you're looking to do.

And very simply, what it does is it's a SaaS tech platform that aggregates all of the best models. So from... ChatGPT-4, to Gemini, to Stability, to DALI, Adobe Firefly, et cetera, et cetera. And it connects straight through to the ad account. So you can publish directly to TikTok, Instagram, YouTube, you name it. And in the center, you basically can decide what it is you're looking to do.

So are you looking for a strategic insight? Are you looking for just an image? Do you want to finish YouTube video or a TikTok video or Instagram video? And you can literally, in minutes, put together content that historically would have taken weeks.

So are you looking for a strategic insight? Are you looking for just an image? Do you want to finish YouTube video or a TikTok video or Instagram video? And you can literally, in minutes, put together content that historically would have taken weeks.

And what we have seen, I think the really unique thing about Pencil, and by the way, it was called Pencil through a belief that it would enhance human creativity, not replace it, that it should be as easy to use as a pencil and as good for creativity as a pencil. But we've made over a million ads using Gen AI across 5,000 brands, spent more than a billion dollars through the platform since 2018.

And what we have seen, I think the really unique thing about Pencil, and by the way, it was called Pencil through a belief that it would enhance human creativity, not replace it, that it should be as easy to use as a pencil and as good for creativity as a pencil. But we've made over a million ads using Gen AI across 5,000 brands, spent more than a billion dollars through the platform since 2018.

And typically, we can deliver 2x the performance 10 times faster and at least 50% cheaper.

And typically, we can deliver 2x the performance 10 times faster and at least 50% cheaper.

I wrote a book back in 2010, before it was fashionable, where I basically said, I don't think that doing good and making money need to live in separate worlds. In fact, the core point behind the book was how social media is going to empower people to hold businesses and leaders responsible. which I think it has.

I wrote a book back in 2010, before it was fashionable, where I basically said, I don't think that doing good and making money need to live in separate worlds. In fact, the core point behind the book was how social media is going to empower people to hold businesses and leaders responsible. which I think it has.

But I think if you're born lucky, and I clearly was born lucky, you've sort of got three choices. There's nothing that stopped me from being born into a refugee camp in Sudan other than luck. And I think if you're born lucky, you've sort of got three choices. You either have a really crap life because you spend every day feeling guilty and why me?

But I think if you're born lucky, and I clearly was born lucky, you've sort of got three choices. There's nothing that stopped me from being born into a refugee camp in Sudan other than luck. And I think if you're born lucky, you've sort of got three choices. You either have a really crap life because you spend every day feeling guilty and why me?

Or you're a really bad person because you basically, well, of course, I'm special. I couldn't possibly have been born into a refugee camp. I can't do anything about the fact that I've been born lucky and given a lot of opportunities. But what I can do is try and give back and help people who are less fortunate.

Or you're a really bad person because you basically, well, of course, I'm special. I couldn't possibly have been born into a refugee camp. I can't do anything about the fact that I've been born lucky and given a lot of opportunities. But what I can do is try and give back and help people who are less fortunate.

And so that's sort of been a constant theme throughout back in Australia, doing a lot of work for the Children's Cancer Institute. I met Kofi Annan, it was a really defining moment of my life, and did his climate campaign. And he had a huge impact on me, probably the person beyond my parents who had more impact than anyone, and just such an incredible, wise human being.

And so that's sort of been a constant theme throughout back in Australia, doing a lot of work for the Children's Cancer Institute. I met Kofi Annan, it was a really defining moment of my life, and did his climate campaign. And he had a huge impact on me, probably the person beyond my parents who had more impact than anyone, and just such an incredible, wise human being.

And we miss people like him today. And it just got really re-energized and reinvigorated this, well, hang on, how can we do more about doing good in the world? And Kate Robertson, who is my co-founder, and was my partner on the work front back in Havas days, we were always talking about how could we do more?

And we miss people like him today. And it just got really re-energized and reinvigorated this, well, hang on, how can we do more about doing good in the world? And Kate Robertson, who is my co-founder, and was my partner on the work front back in Havas days, we were always talking about how could we do more?

And she came to me and said, at the time I was young, we were the youngest ad agency that we said, we should do something with young people. We can help empower young people. And so we put this whole idea together about how can we give a platform to brilliant young leaders around the world? And so I trotted off to Google Zeitgeist 2008. I think this video is still on the internet.