David Leeds

Typically, the

The paper-based or even the physical gift cards, maybe even to a local restaurant where those numbers can be quite a bit higher.

It's very low on the types of gift cards that we work with.

Yeah, so launched the company in late 2010.

This was a couple of years after I wrapped up at my last company that you mentioned, Fiber Tower.

And I just got really intrigued with payments and specifically payments over wireless networks.

And really through the process of some research, learned a lot about gift cards for both consumer and enterprise applications and was surprised by the size of the industry, the fragmentation of the industry, and frankly, the

opportunity to innovate.

So I just spent a bunch of time and then launched the company in late 2010.

Well, so 2010 was zero or maybe a couple of dollars because it was late, but 2011 was probably, I don't know, $70,000 or so of revenue.

No.

I mean, the business, of course, has changed a little bit, but the core economics have been the same.

So the team is 80.

We've got 70 people in Seattle, Washington, which is our headquarters.

And then we've got a 10-person engineering team in Boise.

Idaho.

So I've created a, um, basically an engineering outpost to try and help with some of the challenges associated with recruiting talent.

And it's worked out.

It's worked out fantastic.

Which one are you in Seattle or Boise?