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David Leeds

๐Ÿ‘ค Speaker
176 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Uh, Seattle, although I, you know, Boise is only an hour flight away.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

So I'm, you know, I'm there frequently, probably not frequently enough, but, but I go there from time to time.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

It's an awesome city and a cool location.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

It's amazing.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

I mean, honestly, that was not the reason we did it.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Oh, come on.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Come on, David.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Really?

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

I mean, you know from your interviews, I mean, just the challenge of getting people in markets like Seattle and San Francisco.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Well, it's retention, but it's just getting them.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

In Seattle in particular, everyone has created an engineering outpost here.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

And so we created essentially our own engineering.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

with a goal of creating a team of maybe 20 or 25 over time.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

And to be totally transparent, it was not driven by cost.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

That is a result, but that's not why we did it.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Yeah, we just needed a predictable way to do it.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

And this has helped us be predictable.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

No, so we've raised $9.4 million of equity capital.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

The vast majority of that, about $7 million, came in 2013 and 2014 from Floodgate, which is a Bay Area-based venture firm and a firm called Firefly now, used to be Allegro Venture Partners.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

And then actually in June of this year, we closed on a $10 million venture debt facility with a firm called WTI in Portola Valley.