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David Leeds

๐Ÿ‘ค Speaker
176 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Yeah, I mean, I think for us, it was pretty clear.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

We had done a very early 500K facility with them back in maybe 2012.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

With Lighter?

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

No, no, no.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

With WTI.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

And so as following that, they were also an equity investor in the company.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

So we have a long history with their partnership or their CEO.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

And given the size of the round and frankly, the speed at which we can do it with them, it was it was a pretty easy decision.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Yeah, I mean, venture debt obviously is quite a bit different than equity, but the way it works is it's a loan that you're required to pay back.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

And so we have the ability to make a total investment of $10 million, and then we pay an interest rate on that back to WTI over the course of three years.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Is it high or is it in like 8% range?

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

It's slightly north of 8%, yes.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Then we basically pay that back over the course of about 36 months, both principal and interest.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

The benefit, of course, is that there's no dilution from an equity perspective taking that capital.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

You're able to continue building value, but then the reality, if you want to call it that, is just that

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

you have to pay it back, where with equity, obviously the expectation is that that payback comes to the form of an higher equity value at the time of an exit.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

Yeah, great question.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

So for us, it's three things.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

It's product expansion.

SaaS Interviews with CEOs, Startups, Founders
899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard

It's expansion, both engineering and sales as a result of that.