David Lieb
speaker
170 appearances
1 recordings
1 series
first heard Jul 2026
last heard 9 Jul
David Lieb’s voice in public audio — every appearance, attributed to the second.
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Appearances
One of the biggest mistakes I see founders make is relying on aggregate user metrics instead of understanding how any individual users use their product.
In my last video, I talked about cohort retention curves and how you can use those to separate groups of users and track what they do over time throughout using your product.
And I think that's the best tool that you've got to figure out if people keep using your product.
But what you don't know is how are they using your product?
How are they interacting?
What features are they using?
What's the frequency of use?
What's the pacing of how they use the product?
And most founders just like ignore this, but I think it's the most important signal to figure out if you've built something that people want.
So you want to be able to look at what individual users are doing, but that's a lot.
If you even have 10 or 20 users, it's pretty challenging to just tail the logs and watch every event that every user is doing.
So with aggregate data, the graphs that we're all used to talking about, things like DAUs or MAUs, these lump all of your users together, and you can't really get a sense of what any individual user is doing.
And if you have any amount of growth, those graphs tend to be going up and to the right, even if users aren't actually enjoying using your product.
So today I want to tell you about a tool that we came to in my startup that allows you to understand what's going on with individual users while also giving you a big picture view of how your entire product is performing.
And we call it the dot plot.
So let me show you what a dot plot looks like.
Based on the name, you can figure out it probably involves dots.
What you basically do is just make a two-dimensional grid, like a spreadsheet, where there are a bunch of columns and a bunch of rows.
Each row represents one individual user.
If I'm one of the users, I'll write my name here.
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