David Naffziger
👤 SpeakerAppearances Over Time
Podcast Appearances
When you assume a five month lifetime value, what do you assume that that is in dollar figure?
Uh, oh, sorry.
Five year lifetime value.
Um, yeah.
Yeah.
So, so, so yeah, 60 months.
Yeah.
Sorry.
What do you assume lifetime value?
And by the way, we're just talking about your 80% product that your oldest product.
Uh, so I'd have to, I'm going to back up envelope that live.
Um, so our lifetime value, you know, we're looking at, um,
roughly 10 grand a year, sort of 50 grand-ish.
Yep, that's about, look, if you have ARPU of a grand a month and it's 60 months, it's 60 grand, right?
Yeah, there you go.
Are you, what about CAC?
Are you spending money to acquire these guys?
Yep, so I think that's one of our big investments for the year is really
developing a meaningful sales and marketing engine.
The vast majority of our new revenue comes via word of mouth and referral.