David Naffziger
๐ค SpeakerAppearances Over Time
Podcast Appearances
So paid search kind of runs from, I think we have a starting price somewhere around $250 a month.
Our average selling prices are sort of just shy of $1,000 a month.
And our web compliance is sort of an order of magnitude higher.
Yeah.
Are they 50-50 in terms of the revenue split or is one way outpaced the other?
Uh, so our paid search product is by far our oldest.
Um, and so, uh, I'd say that's 80% of revenue today.
Um, but the younger product by compliance sort of has a faster growth rate.
Yep.
Yep.
That makes sense.
That makes good sense.
And then walk me through.
So again, launched in 2008, you said it's your oldest product.
How many folks have you scaled to in terms of customers you're serving on that platform?
That we're sort of, uh, probably, uh,
little over 400 direct relationships.
A lot of our customers will be agencies or affiliate networks and they'll monitor, you know, sort of tens to hundreds to thousands of brands underneath that.
All of us in the software world also have subscriptions to a thousand different software platforms.
And it can be challenging to figure out which ones you should invest your time and energy in versus ones you should ignore.