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David Naffziger

๐Ÿ‘ค Speaker
281 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

So paid search kind of runs from, I think we have a starting price somewhere around $250 a month.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

Our average selling prices are sort of just shy of $1,000 a month.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

And our web compliance is sort of an order of magnitude higher.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

Are they 50-50 in terms of the revenue split or is one way outpaced the other?

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

Uh, so our paid search product is by far our oldest.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

Um, and so, uh, I'd say that's 80% of revenue today.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

Um, but the younger product by compliance sort of has a faster growth rate.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

That makes good sense.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

And then walk me through.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

So again, launched in 2008, you said it's your oldest product.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

How many folks have you scaled to in terms of customers you're serving on that platform?

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

That we're sort of, uh, probably, uh,

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

little over 400 direct relationships.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

A lot of our customers will be agencies or affiliate networks and they'll monitor, you know, sort of tens to hundreds to thousands of brands underneath that.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

All of us in the software world also have subscriptions to a thousand different software platforms.

SaaS Interviews with CEOs, Startups, Founders
1324 How He Bootstrapped to $6m in ARR

And it can be challenging to figure out which ones you should invest your time and energy in versus ones you should ignore.