David Okuniev

It's kind of like churn is a long-term thing and it takes a lot of time to kind of hit at that.

So you can't just change that overnight.

So you have to like build more, more sticky use cases, find better ways for people to stay in the funnel.

So we're kind of just very, very focused right now on just like activating as many people as possible.

So, so working kind of top of the funnel.

Uh, yeah, around the 5% mark.

At this scale, it's, uh, you know, it's, it's, it's tough.

Uh, you know, if we didn't have, have churn, then we wouldn't have so much pressure in terms of like adding new users every month.

Yeah, but by the way, some of these users that churn, they reactivate.

We have a lot of serial reactivators in Typeform because people come in, they do a Typeform, they churn, then the next Typeform, so they come back.

So there's kind of this cyclical thing.

A lot of time.

I think our future strategy is aligned to that.

I think it's all about understanding what is the job to be done that people are using Typeform for and really packaging that in a much more compelling way for them.

At the moment, people come into Typeform and it's kind of this open playing field.

I can do all sorts of stuff.

But really like packaging those ideas together into real kind of mini products, I think is going to be key for us.

Well, we need to get them to create a form for starters.

And then our activation metric is they collect five results.

That's our activation metric.