David Pierce

and this is going to give them more control over this stuff.

I think it was called Ask to Browse, where they have to go onto some of the new websites.

The strangest part to me, though, was Apple basically abdicating all responsibility when it comes to third-party apps.

This is a company that has such...

incredibly iron fisted control over its platform whenever it wants it.

But then I think even the phrase was something like developers play an important role in ensuring kids are getting a good experience within apps, which means nothing.

So they're like, we're giving you a bunch of tools.

You can use them or not.

And I think that to me is like if you're as serious about this as Apple wants us to believe that it is.

You have to come into this with stronger opinions.

They didn't talk about parental controls with some of this AI stuff.

Like, are our kids going to have unfettered access to this new Siri?

That changes the dynamic of what they can interact with in the same way that the web did.

So to me, it's like, again, I'm just struck by what, how much time Apple devoted to this.

Like, this is not a company that picks the order of operations by accident.

Right.

And the fact that they talked about trust and safety before they talked about Siri.

is big and important and telling.

But then to just say, like, here's a bunch of APIs, we hope developers do the right thing, was like, that was, it just didn't feel like enough to me.

Yeah.