David Pierce

Yeah.

And I think Apple is, like Jake, you mentioned partnering with experts.

They did a lot of offloading to the, I think it was the American Academy of Pediatrics that it was kind of like, they make the rules, we're just implementing them.

And so on the one hand, it's like,

That's great.

And I think that's a good thing.

And I think Apple should probably not be the arbiter of how kids should use devices.

There are people who are better qualified to make some of those decisions.

The American Academy of Pediatrics is not an organization I know about, but presumably is one of those things.

But then it's like to make that kind of thing and then just say, this is a thing we care deeply about.

We think it's super important.

We hope developers do it.

I mean, I think you have to look through the lens of, you know, the pressure on them from regulatory bodies and from, you know, advocates who want to see them be the arbiters here.

As we talk about all the time, the only thing governments can agree on is that we need to protect children from technology.

Like, that's the only bipartisan issue in the world right now.

Well...

And to your point, Apple has positioned itself dead center here.

It is the source of power.

And so if you do want to regulate these things, the easiest way to do that is to go through Apple.

And so I think, does Apple care legitimately about our children?