David Pullman

So we've always thought to cut the trial to 10 or five days or so.

And I think this might be enough.

Because if you haven't get the benefit... You've done that, sorry.

Have you actually done that or no?

No, we haven't.

We're thinking about it and maybe doing it in the near future.

Because I think if you're not used to Bulby within the first five days or so, you won't probably get used to it in the first 30 days.

I think once they connect the marketplace or shop, wherever they sell their eCommerce stuff, I think once they connect this, this is the trigger point.

So if the orders flow into Bulbi and they see how easy it works, how easy they can create invoices, how easy they can create shipping labels and so on.

So I really think the trigger point is connecting any third-party application to Bulbi, being at a marketplace, being at an eCommerce store.

So yeah.

Actually, we have simplified pricing.

However, we have increased ARPU through this.

So we are at around 32 at the moment.

On the one hand, the customers were growing through maybe COVID and Christmas and holiday season and so.

But also we have a dramatic shift of our pricing strategy.

So beforehand, we had different modules.

So you could have a very few modules and you could have more modules and you could have premium support and so on.

And now we have completely simplified this.

So we have only one pay-per-use pricing, which is 100% based on the number of orders you have.