David Rosenthal

So the first thing that Enzo assigns him to do is go figure out what's going on with sales of the road car business.

Like go spend some time with the distribution network, understand who the clients are, understand who the collectors are, who are the dealers.

So Luca does, he comes back, he reports everything.

It's not good, as you were alluding to, Ben.

This is a pretty tough time for a Ferrari here in the 70s.

The oil crisis is underway.

Any car with an engine size over two liters was taxed at an incremental 40% in Italy and throughout much of Europe.

The whole sports car industry is basically in the dumps.

So Luca reports all this back to Enzo, and Enzo's like, OK, great, you passed your first test.

Things aren't good on the road car side of the business.

But like at the end of the day, that's Fiat's problem now.

OK, my real assignment for you.

I want you to go to the next Formula One race.

Just go.

Just observe.

Just tell me what you think is going on with the team.

Yep.

Now, at this point here in like 1973, 74.

Things are really bad for the Ferrari F1 team.

They haven't won a driver's or constructor's championship for 10 years.