David Rosenthal

Like you can't make for better TV drama than that.

There is this very famous photograph that we'll link to in the show notes of Broadway Joe at the pool during media week with a playbook in his lap where he's in like, you know, wherever he's the sex symbol, he's like in his, you know, swim trunks.

And there's just all these pressing cameras and all these women like gathered around him, like staring at him.

And

It was a moment.

It was all over the news, all over television, all week.

What an incredible media event.

And then during the game...

Joe delivers on his guarantee, huge upset, beats the Colts, the first AFL victory over the NFL.

At the after party, Carol Rosenblum, the Colts owner, is like totally desolate.

And he comes up to Rozelle, he's sobbing, and Rozelle's like, oh, no, no, no, don't worry.

This is the best thing that has ever happened to the game and to us.

Yep.

As long as there is drama, as long as there is competition, everybody wins.

Yep.

I mean, this is the great paradox of the NFL, right?

Everything is about the game on the field, and nothing is about the game on the field.

What it is about is making sure the game on the field is compelling.

Whoever wins, they all win.

Yeah.