David Rosenthal

Or the other group of drivers at this time are like Enzo.

They're these kind of like hustlers and dreamers who managed to glom on somewhere in the car industry and leverage that into entering races.

But basically, motorsport was this like passionate sort of privateer pursuit.

Not organized professional racers on highly paid teams.

Yes.

So Enzo enters into this world and he does pretty well.

Well enough not only to send some prize money back home to mom,

but also to attract the attention of Alfa Romeo, which is Italy's other large car company at the time, although much, much smaller than Fiat.

And Alfa has one of Italy and Europe's few, if not only in-house racing teams.

So even though most racing that's happening is privateers, Alfa has their own racing team, which is pretty unique for Europe at the time.

So they scoop up this young hotshot Alfa,

talented driver Enzo to come and race for them.

And this is a huge coup for Enzo.

Basically, his whole dream as a teenager is coming true.

He's racing.

He's making money from prizes.

He's part of this Alfa Romeo team that's going to support him, provide him great vehicles to race and also mechanics and everything he needs.

So he hatches a plan.

that he's going to cash in on this newfound fame and notoriety by starting his own business.

He's going to be an entrepreneur, just like his dad.