David Rosenthal

Right.

Which is emblematic of the NFL not understanding the social media era.

I think this is a good point to transition into analysis.

And why don't we do playbook and then do power?

One that just really strikes me through all this is the Lindy effect.

Despite everything you just said, football is bigger than it ever has been.

A huge amount of revenue and now diversified those revenue sources.

It's not just old line broadcast networks trying to hang on that are paying them this money.

Like, no, it's Google and Amazon that are paying them this money.

Yeah, the NFL is going to be just fine.

And that revenue is almost assuredly going to grow at a very healthy clip.

So even despite all this, people love their football.

I still love watching football.

The NFL is just fine and is going to be just fine for a very, very long time.

Now, I do think the younger generations thing is a real risk.

And I think related to that is one, basketball definitely won the social media era in a way, not to as big a degree as the NFL won the TV era, but basketball's on the rise.

And related to that is number two...

The NFL has never figured out international.

Many fits and starts.

Well, the core to growing the original NFL flywheel is increasing fan reach and engagement, and that's no longer happening.