David Rosenthal

Death has had this huge presence in his life.

But also it's very much his presence.

So once he joins the Alfa Romeo team, there's two sort of senior drivers on the team who really take him under his wing as mentors and they become friends.

And Enzo watches them both die during races at the wheel.

The first of which, Enzo was the first person to find him, and he actually literally died in Enzo's arms.

And so after all these experiences, Enzo just, he can't push himself to do the same thing over and over like they did.

I mean, on our Formula One episode, we talked about through the 70s, right?

There was an average of more than one death a year in Formula One out of a field of only like 20 drivers.

So...

Yeah, that's the reality for a very long time in this business.

And paradoxically, that's also part of the appeal.

So in 1924, Enzo makes the decision to quit racing, cast off the coach building business, and instead open a Alfa Romeo dealership.

Oh, I didn't know this.

He's now married.

He wants to have a family.

His son, naturally named Dino, would be born a few years later.

Dino after his father and brother.

Basically, he's going down the time honored path of retired ex-athlete with some degree of notoriety opens local car dealership.

Pioneering.

Pioneering.