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David Royce

👤 Speaker
805 total appearances

Appearances Over Time

Podcast Appearances

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

At this point, I'm going to get back.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

I'm going to we're going to put a 25 percent equity pool together for all employees.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

So when we sold on this last round, like it was nine digits that we gave back to our employees and many of them made six and seven figures.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Yes, it was all based on numbers so that everybody's incentives were aligned to grow.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

So if you were a sales manager, depending upon how many salespeople you had and how many accounts you put on each year, that would determine how much of the overall LTIP you would get.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

If you were an operations manager in a location, depending upon how many accounts you managed overall as that thing would grow, then that was your portion of the LTIP.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Um, executive is a little bit different where, you know, it was kind of dependent upon their specific.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Right.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

And if it's a competitive market, it's like you want to maintain that talent.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Like you were trying to recruit, you know, there's only so many people out there to recruit from if you're in some of those markets.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

And so you're trying to make sure it's as attractive as possible and keep them on for as long as possible.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Millions.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

There's some like just wildly successful, you know, regional companies.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Besides when it's in the founder's hands too, like if you bring in private equity, you bring in other people, it's less popular for them just to be like, oh yeah, we're just going to generously give this out to everybody.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

There has to be very direct aligned incentives for what it is they're going to achieve and that they're going to expand the pie and therefore it's worth it to give that LTIP out.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Yeah, another one I just read is

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

unreasonable hospitality by will gadara have you read that one yet i started it i have not read all the way through it it feels like um you know like a like very tony shea-esque almost like it's like you know the second film that came out as a you know follow-up um but really incredible it's about someone in new york city that wanted to have the very best restaurant in the world and his journey over time in terms of what he did i don't know that it's scalable

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Yeah, because it's so intense, like in terms of what his waiters had to know, you know, every little detail is down to the finest little thing.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

And it's just tricky.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

But and then also, you know, all of the I'm trying to think like all the good to great books are really solid.