David Royce

I think that if you want to build something long, you know, that's enduring and be excited about it.

I think that you've got to continually be

just engage on, you know, building a better business, not just a bigger one.

Yeah.

And if you're always trying to work on it and tweak it and make it better, that can be interesting.

I'm telling you, like, once you get to the point where you're like, well, it's just for the money, it won't do it.

Like you'll lose your interest over time.

Right.

Cause your focus should be on the business.

You know, it shouldn't be on how much you're going to make someday.

And that's such a fallacy too.

Like, uh,

Everybody that sells a business, you may have felt this too, you sell it, but then you get what the Olympians have, right?

The gold medal syndrome.

Like 70% of Olympians are depressed after they achieve it because it's like they've lost their true north.

Like, well, my whole life I've been building up to this moment.

What's next?

Right.

And they think, oh, well, what's next?

Another gold medal?