David Royce

speaker

2,172 appearances 5 recordings 5 series first heard Dec 2025 last heard 4 May

David Royce’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in May 2026 with 1.

Appearances

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Next Level Pros · Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere · 22 Jan 2026 podcast

It's, it's incredible.

And it's about 15 years old, but to me, it's like one of these staples that changed my life in terms of how I looked at business and building a culture.

I was thinking Zappos, right?

I was thinking about going back to get an executive MBA just to figure out how to try to keep that same family feel that I originally had as we started scaling.

Cause I'm like, gosh, I'm like losing control.

It's getting too big.

Like how does everybody, nobody really knows me or like, you know, whereas before I used to know like their kids names, you know, what their ambitions were with the company and we'd have company events and parties.

7, about 7,000, 7,000.

That's crazy.

That was a lot.

So the core values were this key and Tony's book, that's all it talks about.

So his first experience, he, he built a company called, I think it was leaked linked exchange and he sold it for like 200 plus million dollars.

and when they were small like he loved it he was passionate about it excited about who he's working with but once he got over 20 employees they were growing super fast and they just started hiring anybody to fill the spots and then he no longer he's like i don't even know people's names i don't get i don't really relate to them it was just you know warm bodies fill those seats

And he said, I'm never going to make that mistake again.

So this book is all about how do you create core values?

How do you create your own unique company culture that's, you know, for you?

And there's lots of different ways to be able to do that.

And it's not that his core values are right for everybody.

He's like, you come up with your own.

He's like, here's kind of a template.

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