David Royce

He's like, you come up with your own.

He's like, here's kind of a template.

But, you know, depending upon what industry you're in.

Um, the other cool thing is you can actually go, I'm not sure if this is still true, but you can go to Zappos and they would take you on a tour for an hour through the whole building.

And so really cool, you know, facilities like really quirky company culture, but they were so into it.

And you would listen to them in on customer calls and the way they treated people.

And they had like extra flexibility to do kind of wild and crazy things to like, wow, the customer.

And then, uh, they even had this three day cultural conference you go to.

and executives could go in you know i can't remember how much we paid but you could sit there and like listen to all of their secret sauce they would tell it to you and i met tony on multiple occasions and i asked him like okay you got to tell me why you're doing this because you're giving away all your your secrets like these are your competitive advantage why would you do that and he's like oh um

I just think the world would be a better place if everybody operated this way.

And I was like, oh yeah, I'm selfish, it's my bad.

It made me start wanting to get back.

It's one of the reasons why I do podcasts now.

Yeah.

So I'm definitely guilty of that.

It's funny as I got older and I started like just being like, I'll just tell people whatever, like, especially like people just start now with a small pest control.

I'm like, they're never going to catch up.

Just be open.

What was fascinating is one idea for me to them.

Yeah, it might help them.