David Senra

Before we get back into this, I want to tell you about the presenting sponsor of this podcast, Ramp.

One of the main themes in the history of SpaceX is constantly attacking and questioning your costs.

Ramp helps many of the most innovative businesses in the world do exactly that.

The median company running on Ramp cuts their expenses by 5%.

And just like SpaceX has demonstrated a religious dedication to controlling costs,

helps increase revenue and pursue opportunities you couldn't otherwise.

We see that in the ramp data too.

The median company running on ramp also grows their revenue by 16%.

Many of the top founders and CEOs I know run their business on ramp.

I run my business on ramp and you should too.

Go to ramp.com today to learn how they can help your business save time and money.

That is ramp.com.

So that brings us to the next subheading, build a platform.

The only way to get volume is to standardize, build a common platform that customers have to adapt to.

The existing approach was bespoke vehicles per mission, custom adapters, mission-specific modifications, multiple vehicle families.

This optimizes each mission at the expense of manufacturing scale.

SpaceX bet the opposite, that cost savings from standardization would exceed the value of customization.

Yes, customers wanted custom solutions, but they wanted low prices even more.

Force them to choose and they will adapt.

The Falcon 9 became the industry's Model T, one rocket built in volume.