David Shackleton

So it could be, you know, Jamaicans in New York, adding their mom's phone in Jamaica or Mexicans in L.A.

or Indians in Dubai or all over the world.

So yeah, so it's pure play SaaS.

You know, we kind of fit in that world between kind of SaaS developer tool and then kind of marketing engagement.

And so Openback is kind of a mobile engagement platform.

What we, you know, where we focus, we've kind of created this new segment, I guess,

all about push notification delivery.

So there's lots of engagement platforms and ways for mobile apps to send push notifications to their users, but they all do it in the same way.

So it's very much server side out.

So you blast it out to whichever users you want to hit.

And we think that paradigm is broken because actually those notifications don't always get through to the user.

So if you haven't opened an app in a month, 50% of notifications won't even get through to you.

And so we wanted to solve that, but we also wanted to solve the moments that notifications are delivered to you.

Like you should never get a notification in the middle of the night.

You should never get a notification when you're driving.

It makes no sense for an app to send you a notification if you've got like 5% battery left, right?

And so we wanted to flip it and actually change it and kind of use edge computing.

So use the app on the device itself to control it all and then do a really good job.

And so for us, a good job is,

deliver a notification at a good moment.