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Dax

๐Ÿ‘ค Speaker
3156 total appearances

Appearances Over Time

Podcast Appearances

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

Yeah, it's funny because I think, I guess now that you say it like that, this maybe is more common than I imagined because AWS has their re-invent thing once a year, but it's become such a common thing for everything to get announced beforehand. There's a good term for it. It's called pre-invent. Everyone's like, oh, pre-invent season is here.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

Yeah, it's funny because I think, I guess now that you say it like that, this maybe is more common than I imagined because AWS has their re-invent thing once a year, but it's become such a common thing for everything to get announced beforehand. There's a good term for it. It's called pre-invent. Everyone's like, oh, pre-invent season is here.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

And that's when you hear about everything before the actual launch. So I guess, yeah, I guess everyone is just the same. Yeah.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

And that's when you hear about everything before the actual launch. So I guess, yeah, I guess everyone is just the same. Yeah.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

The closer it gets, the harder it is to keep shut.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

The closer it gets, the harder it is to keep shut.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

Yeah. It's funny. It's funny you bring up Apple because I was thinking about them, too. I have this weird I had this weird thought the other day where I'm like, Man, I don't know anyone that works for Apple. And that's not exactly true. Like, I have here and there run into people that work there. But I feel like people join there and they just disappear into a void.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

Yeah. It's funny. It's funny you bring up Apple because I was thinking about them, too. I have this weird I had this weird thought the other day where I'm like, Man, I don't know anyone that works for Apple. And that's not exactly true. Like, I have here and there run into people that work there. But I feel like people join there and they just disappear into a void.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

And, like, you just don't know anyone that works there. You never hear about a single thing. So, yeah, how do they pull that off when they're, like, also one of the biggest companies in the world?

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

And, like, you just don't know anyone that works there. You never hear about a single thing. So, yeah, how do they pull that off when they're, like, also one of the biggest companies in the world?

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

Yeah, it's I don't know. I definitely couldn't work there because I'd be like, guys, look, look at this thing. Yeah, I think both strategies work because obviously you get the big single day impact when you're quiet. But then a lot of these things, especially developer tools like People might get... I think it's different than you see an iPhone and you're like, I'm going to buy it.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

Yeah, it's I don't know. I definitely couldn't work there because I'd be like, guys, look, look at this thing. Yeah, I think both strategies work because obviously you get the big single day impact when you're quiet. But then a lot of these things, especially developer tools like People might get... I think it's different than you see an iPhone and you're like, I'm going to buy it.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

You see it, you're going to buy it. Whereas developer tools, you see it and you might think it's cool, but you're already working on something that you're not going to drop everything and switch to it. So I think the transaction times are longer. So just... like having stuff trickled out and staying on top of people's mind, I think, uh, does make a lot more sense for, for dev stuff.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

You see it, you're going to buy it. Whereas developer tools, you see it and you might think it's cool, but you're already working on something that you're not going to drop everything and switch to it. So I think the transaction times are longer. So just... like having stuff trickled out and staying on top of people's mind, I think, uh, does make a lot more sense for, for dev stuff.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

I think it's okay.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

I think it's okay.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

Yeah, it's funny. I think no matter how much progress we make, whenever we launch something and someone actually uses it, I'm always like, Really? Like, you actually used it? Like, it's always surprising, you know, that you get, like, people building real stuff. And, yeah, it's always surprising how far people go with it in such a short time.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

Yeah, it's funny. I think no matter how much progress we make, whenever we launch something and someone actually uses it, I'm always like, Really? Like, you actually used it? Like, it's always surprising, you know, that you get, like, people building real stuff. And, yeah, it's always surprising how far people go with it in such a short time.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

Especially with stuff that, you know, like I said, we, like, we're, like, very public with everything we build. So even when stuff isn't ready, we'll see people grab it and, like, take it kind of, like, way too far. Like, maybe more far than I would say, like, you should even be doing right now. But, yeah, there's always people that'll do that. It's super motivating to see.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

Especially with stuff that, you know, like I said, we, like, we're, like, very public with everything we build. So even when stuff isn't ready, we'll see people grab it and, like, take it kind of, like, way too far. Like, maybe more far than I would say, like, you should even be doing right now. But, yeah, there's always people that'll do that. It's super motivating to see.