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Dax

๐Ÿ‘ค Speaker
3156 total appearances

Appearances Over Time

Podcast Appearances

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

So sometimes for me, I'm like, even if it's cheaper to hire people to do it ourselves, the fact that we can keep our team smaller, that's worth some kind of crazy intangible amount. Yeah, I saw this at my last company where... we did something where it made us a lot more money. We like in-house something that made this again, this payment thing, it made us like a crazy amount of money.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

So sometimes for me, I'm like, even if it's cheaper to hire people to do it ourselves, the fact that we can keep our team smaller, that's worth some kind of crazy intangible amount. Yeah, I saw this at my last company where... we did something where it made us a lot more money. We like in-house something that made this again, this payment thing, it made us like a crazy amount of money.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

And like on paper, it like made total sense. And nobody would really think like, of course, like everyone would just, of course we should do that. Like we're making all this money. but it like grew the organization. Like we needed to bring in people on the engineering side, which meant we needed more people in the recruiting side, which meant we need people, more people on the HR side.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

And like on paper, it like made total sense. And nobody would really think like, of course, like everyone would just, of course we should do that. Like we're making all this money. but it like grew the organization. Like we needed to bring in people on the engineering side, which meant we needed more people in the recruiting side, which meant we need people, more people on the HR side.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

And then, then we needed like more data engineers to handle this stuff. And again, it was all extremely profitable to do, but it kind of permanently changed the culture of the company. And I always wonder, it's not like we would have been sitting there doing nothing. We would have been working on something else instead.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

And then, then we needed like more data engineers to handle this stuff. And again, it was all extremely profitable to do, but it kind of permanently changed the culture of the company. And I always wonder, it's not like we would have been sitting there doing nothing. We would have been working on something else instead.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

And I kind of wonder if we could have worked on something that was a lot more differentiated. Um, But yeah, it's hard to see past the direct, this is technically more expensive than if we in-house it. There's a lot of these intangible things that come up.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

And I kind of wonder if we could have worked on something that was a lot more differentiated. Um, But yeah, it's hard to see past the direct, this is technically more expensive than if we in-house it. There's a lot of these intangible things that come up.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

Yeah, and this stuff is so complicated because there are ways to... If you have a very traditional application and then you move it to the cloud, you're going to look at what you're getting and you're going to be like, this sucks, this is a scam. It kind of is. You're just paying for regular servers, but like... 10x more.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

Yeah, and this stuff is so complicated because there are ways to... If you have a very traditional application and then you move it to the cloud, you're going to look at what you're getting and you're going to be like, this sucks, this is a scam. It kind of is. You're just paying for regular servers, but like... 10x more.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

And your applications are very traditional applications that can literally run anywhere. So why would you pick to run in the cloud? So I totally get that perspective. I also get the perspective that not all serverless is the same. There's a lot of stuff that has... been serverless and is like really out in the world as like, this is a service way to do it.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

And your applications are very traditional applications that can literally run anywhere. So why would you pick to run in the cloud? So I totally get that perspective. I also get the perspective that not all serverless is the same. There's a lot of stuff that has... been serverless and is like really out in the world as like, this is a service way to do it.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

That doesn't have a lot of benefits of being serverless in terms of like the cost being basically super cheap or the capabilities being really powerful. And so people have an impression of what serverless is that isn't necessarily like

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

That doesn't have a lot of benefits of being serverless in terms of like the cost being basically super cheap or the capabilities being really powerful. And so people have an impression of what serverless is that isn't necessarily like

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

accurate representation of it so um yeah i still really even though with our shift to like working on stuff outside of serverless and and i think same for you for all of you uh i still like believe in that model and there's just so many problems that now that i'm doing it i'm building something that's in a container way again i'm like i just saw this problem an hour it's like okay this thing can get like a burst of requests

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

accurate representation of it so um yeah i still really even though with our shift to like working on stuff outside of serverless and and i think same for you for all of you uh i still like believe in that model and there's just so many problems that now that i'm doing it i'm building something that's in a container way again i'm like i just saw this problem an hour it's like okay this thing can get like a burst of requests

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

And then that's just going to overwhelm the whole system and nothing's going to work. And like I'm remembering that was like 80 percent of my work. People always talk about scale where they're like, oh, yeah, you got to keep scaling things up and up and up. A lot of times my work was like, how do I slow shit down so it doesn't overwhelm the system?

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

And then that's just going to overwhelm the whole system and nothing's going to work. And like I'm remembering that was like 80 percent of my work. People always talk about scale where they're like, oh, yeah, you got to keep scaling things up and up and up. A lot of times my work was like, how do I slow shit down so it doesn't overwhelm the system?

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

And shifting the serverless like made that possible.

How About Tomorrow?
Rita Kozlov on Building In Public, Cloudflare's Birthday Week, and How Long Software Actually Takes

And shifting the serverless like made that possible.