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Daymond John

👤 Person
147 total appearances

Appearances Over Time

Podcast Appearances

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

So but it's always I mean, look, you know, I think you and I, we have a great program. I found that you had this passion for helping entrepreneurs in this way to articulate it and brand them. I think you're a way better brander than I am when when I really think about it. And I look at somebody like you and I say, well, how do I partner up with you? I find that entrepreneurship is a team sport.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

I get a bunch of really amazing partners and that's what licensing is. That's what distribution is. That's what everything is. Co-branding, curriculums, marketing. So what I do is I usually... I take all the small steps by myself first. I beat myself up. My team looks at me and says, are you kidding me? We're doing this for $7. It's not the $7. It's the action. It's the proof of concept.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

I get a bunch of really amazing partners and that's what licensing is. That's what distribution is. That's what everything is. Co-branding, curriculums, marketing. So what I do is I usually... I take all the small steps by myself first. I beat myself up. My team looks at me and says, are you kidding me? We're doing this for $7. It's not the $7. It's the action. It's the proof of concept.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

I get a bunch of really amazing partners and that's what licensing is. That's what distribution is. That's what everything is. Co-branding, curriculums, marketing. So what I do is I usually... I take all the small steps by myself first. I beat myself up. My team looks at me and says, are you kidding me? We're doing this for $7. It's not the $7. It's the action. It's the proof of concept.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

And then when I get all those bugs out of the system, I go to a partner or somebody else and say, hey, I fixed this and I got it right. Now I need to put gasoline on it and put a bullhorn on it. And that's how I find that I've scaled businesses. And if you look at some of the greatest brands in the world, like the

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

And then when I get all those bugs out of the system, I go to a partner or somebody else and say, hey, I fixed this and I got it right. Now I need to put gasoline on it and put a bullhorn on it. And that's how I find that I've scaled businesses. And if you look at some of the greatest brands in the world, like the

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

And then when I get all those bugs out of the system, I go to a partner or somebody else and say, hey, I fixed this and I got it right. Now I need to put gasoline on it and put a bullhorn on it. And that's how I find that I've scaled businesses. And if you look at some of the greatest brands in the world, like the

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Disney, they basically, and Mickey Mouse is great, but they have everything from networks to products to theme parks because they license out most of the stuff and find great partners. And that's what I do.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Disney, they basically, and Mickey Mouse is great, but they have everything from networks to products to theme parks because they license out most of the stuff and find great partners. And that's what I do.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Disney, they basically, and Mickey Mouse is great, but they have everything from networks to products to theme parks because they license out most of the stuff and find great partners. And that's what I do.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Yeah. So like you're saying, M&A, you're talking about licensing, franchising, various other things. So what you do is you try to find a way to master something really, really well. And so I'll give you an example about FUBU. FUBU, you know, we were really well, we were really good in doing for us, by us, young guys who love the hip hop culture.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Yeah. So like you're saying, M&A, you're talking about licensing, franchising, various other things. So what you do is you try to find a way to master something really, really well. And so I'll give you an example about FUBU. FUBU, you know, we were really well, we were really good in doing for us, by us, young guys who love the hip hop culture.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Yeah. So like you're saying, M&A, you're talking about licensing, franchising, various other things. So what you do is you try to find a way to master something really, really well. And so I'll give you an example about FUBU. FUBU, you know, we were really well, we were really good in doing for us, by us, young guys who love the hip hop culture.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

So we knew that at that time, you know, you can only buy like hip hop type of clothes were either really cheap made screen printed stuff with characters on them, you know, looking like a baseball cap or something. Or you had to go and buy a, let's say, Lecoq Sportif or Carhartt or Levi's and Leaves and Kangol and reinterpret it for the streets, you know.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

So we knew that at that time, you know, you can only buy like hip hop type of clothes were either really cheap made screen printed stuff with characters on them, you know, looking like a baseball cap or something. Or you had to go and buy a, let's say, Lecoq Sportif or Carhartt or Levi's and Leaves and Kangol and reinterpret it for the streets, you know.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

So we knew that at that time, you know, you can only buy like hip hop type of clothes were either really cheap made screen printed stuff with characters on them, you know, looking like a baseball cap or something. Or you had to go and buy a, let's say, Lecoq Sportif or Carhartt or Levi's and Leaves and Kangol and reinterpret it for the streets, you know.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

And actually, like if you're a breakdancer, you had to go and get the pants stitched to be closer to the leg and all kind of other stuff. So we decided that when we were going to come out with our brand, and then you could also buy kente cloth colored stuff. I don't want to wear a green or a yellow or an orange denim suit. I mean, maybe red sometimes, but not all the time.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

And actually, like if you're a breakdancer, you had to go and get the pants stitched to be closer to the leg and all kind of other stuff. So we decided that when we were going to come out with our brand, and then you could also buy kente cloth colored stuff. I don't want to wear a green or a yellow or an orange denim suit. I mean, maybe red sometimes, but not all the time.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

And actually, like if you're a breakdancer, you had to go and get the pants stitched to be closer to the leg and all kind of other stuff. So we decided that when we were going to come out with our brand, and then you could also buy kente cloth colored stuff. I don't want to wear a green or a yellow or an orange denim suit. I mean, maybe red sometimes, but not all the time.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Why couldn't I just make really quality clothes that aren't going to rip up in the laundry that are not green because I want to represent African-American kente cloth and just make them They were affordable, but they were a little more pricey because they were investment in your clothing. So I did that. But I couldn't make ladies. I didn't know how to make bags, boots, fragrance.