Daymond John

Why couldn't I just make really quality clothes that aren't going to rip up in the laundry that are not green because I want to represent African-American kente cloth and just make them They were affordable, but they were a little more pricey because they were investment in your clothing. So I did that. But I couldn't make ladies. I didn't know how to make bags, boots, fragrance.

Why couldn't I just make really quality clothes that aren't going to rip up in the laundry that are not green because I want to represent African-American kente cloth and just make them They were affordable, but they were a little more pricey because they were investment in your clothing. So I did that. But I couldn't make ladies. I didn't know how to make bags, boots, fragrance.

Now I can go down a learning path to doing that. You try to make shoes. You try to make sneakers. Sneakers are almost like building a car.

Now I can go down a learning path to doing that. You try to make shoes. You try to make sneakers. Sneakers are almost like building a car.

Now I can go down a learning path to doing that. You try to make shoes. You try to make sneakers. Sneakers are almost like building a car.

Right? So what do I do? I go and find a company that is really good at sneakers, making them, but they're not good at branding. Okay, well... Why don't you license my FUBU brand? You'll get to use the name. We can clear and as long as we love the designs, we're good with that. You do exactly what you've been really good at, manufacturing.

Right? So what do I do? I go and find a company that is really good at sneakers, making them, but they're not good at branding. Okay, well... Why don't you license my FUBU brand? You'll get to use the name. We can clear and as long as we love the designs, we're good with that. You do exactly what you've been really good at, manufacturing.

Right? So what do I do? I go and find a company that is really good at sneakers, making them, but they're not good at branding. Okay, well... Why don't you license my FUBU brand? You'll get to use the name. We can clear and as long as we love the designs, we're good with that. You do exactly what you've been really good at, manufacturing.

We will keep marketing it and you pay us a certain percentage to do that. And then if it doesn't work out in three or four years, We take the brand back. If it doesn't work out, you get an automatic renewal. So that's what licensing is. So we did that in boys boots, bags, whatever. And then we go, well, I don't know the market in Japan or Australia. Why don't we license stores?

We will keep marketing it and you pay us a certain percentage to do that. And then if it doesn't work out in three or four years, We take the brand back. If it doesn't work out, you get an automatic renewal. So that's what licensing is. So we did that in boys boots, bags, whatever. And then we go, well, I don't know the market in Japan or Australia. Why don't we license stores?

We will keep marketing it and you pay us a certain percentage to do that. And then if it doesn't work out in three or four years, We take the brand back. If it doesn't work out, you get an automatic renewal. So that's what licensing is. So we did that in boys boots, bags, whatever. And then we go, well, I don't know the market in Japan or Australia. Why don't we license stores?

because you want an operator in those properties, right?

because you want an operator in those properties, right?

because you want an operator in those properties, right?

They can lease it.

They can lease it.

They can lease it.

You know, today, if I wanted, because the world is getting so health conscious, if I wanted to make FUBU frozen, soul food, healthy, plant-based, It's a name already.

You know, today, if I wanted, because the world is getting so health conscious, if I wanted to make FUBU frozen, soul food, healthy, plant-based, It's a name already.

You know, today, if I wanted, because the world is getting so health conscious, if I wanted to make FUBU frozen, soul food, healthy, plant-based, It's a name already.