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Daymond John

๐Ÿ‘ค Speaker
1440 total appearances

Appearances Over Time

Podcast Appearances

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Disney, they basically, and Mickey Mouse is great, but they have everything from networks to products to theme parks because they license out most of the stuff and find great partners. And that's what I do.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Disney, they basically, and Mickey Mouse is great, but they have everything from networks to products to theme parks because they license out most of the stuff and find great partners. And that's what I do.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Disney, they basically, and Mickey Mouse is great, but they have everything from networks to products to theme parks because they license out most of the stuff and find great partners. And that's what I do.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Yeah. So like you're saying, M&A, you're talking about licensing, franchising, various other things. So what you do is you try to find a way to master something really, really well. And so I'll give you an example about FUBU. FUBU, you know, we were really well, we were really good in doing for us, by us, young guys who love the hip hop culture.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Yeah. So like you're saying, M&A, you're talking about licensing, franchising, various other things. So what you do is you try to find a way to master something really, really well. And so I'll give you an example about FUBU. FUBU, you know, we were really well, we were really good in doing for us, by us, young guys who love the hip hop culture.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Yeah. So like you're saying, M&A, you're talking about licensing, franchising, various other things. So what you do is you try to find a way to master something really, really well. And so I'll give you an example about FUBU. FUBU, you know, we were really well, we were really good in doing for us, by us, young guys who love the hip hop culture.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

So we knew that at that time, you know, you can only buy like hip hop type of clothes were either really cheap made screen printed stuff with characters on them, you know, looking like a baseball cap or something. Or you had to go and buy a, let's say, Lecoq Sportif or Carhartt or Levi's and Leaves and Kangol and reinterpret it for the streets, you know.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

So we knew that at that time, you know, you can only buy like hip hop type of clothes were either really cheap made screen printed stuff with characters on them, you know, looking like a baseball cap or something. Or you had to go and buy a, let's say, Lecoq Sportif or Carhartt or Levi's and Leaves and Kangol and reinterpret it for the streets, you know.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

So we knew that at that time, you know, you can only buy like hip hop type of clothes were either really cheap made screen printed stuff with characters on them, you know, looking like a baseball cap or something. Or you had to go and buy a, let's say, Lecoq Sportif or Carhartt or Levi's and Leaves and Kangol and reinterpret it for the streets, you know.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

And actually, like if you're a breakdancer, you had to go and get the pants stitched to be closer to the leg and all kind of other stuff. So we decided that when we were going to come out with our brand, and then you could also buy kente cloth colored stuff. I don't want to wear a green or a yellow or an orange denim suit. I mean, maybe red sometimes, but not all the time.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

And actually, like if you're a breakdancer, you had to go and get the pants stitched to be closer to the leg and all kind of other stuff. So we decided that when we were going to come out with our brand, and then you could also buy kente cloth colored stuff. I don't want to wear a green or a yellow or an orange denim suit. I mean, maybe red sometimes, but not all the time.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

And actually, like if you're a breakdancer, you had to go and get the pants stitched to be closer to the leg and all kind of other stuff. So we decided that when we were going to come out with our brand, and then you could also buy kente cloth colored stuff. I don't want to wear a green or a yellow or an orange denim suit. I mean, maybe red sometimes, but not all the time.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Why couldn't I just make really quality clothes that aren't going to rip up in the laundry that are not green because I want to represent African-American kente cloth and just make them They were affordable, but they were a little more pricey because they were investment in your clothing. So I did that. But I couldn't make ladies. I didn't know how to make bags, boots, fragrance.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Why couldn't I just make really quality clothes that aren't going to rip up in the laundry that are not green because I want to represent African-American kente cloth and just make them They were affordable, but they were a little more pricey because they were investment in your clothing. So I did that. But I couldn't make ladies. I didn't know how to make bags, boots, fragrance.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Why couldn't I just make really quality clothes that aren't going to rip up in the laundry that are not green because I want to represent African-American kente cloth and just make them They were affordable, but they were a little more pricey because they were investment in your clothing. So I did that. But I couldn't make ladies. I didn't know how to make bags, boots, fragrance.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Now I can go down a learning path to doing that. You try to make shoes. You try to make sneakers. Sneakers are almost like building a car.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Now I can go down a learning path to doing that. You try to make shoes. You try to make sneakers. Sneakers are almost like building a car.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Now I can go down a learning path to doing that. You try to make shoes. You try to make sneakers. Sneakers are almost like building a car.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Right? So what do I do? I go and find a company that is really good at sneakers, making them, but they're not good at branding. Okay, well... Why don't you license my FUBU brand? You'll get to use the name. We can clear and as long as we love the designs, we're good with that. You do exactly what you've been really good at, manufacturing.

Living The Red Life
Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More!

Right? So what do I do? I go and find a company that is really good at sneakers, making them, but they're not good at branding. Okay, well... Why don't you license my FUBU brand? You'll get to use the name. We can clear and as long as we love the designs, we're good with that. You do exactly what you've been really good at, manufacturing.