Daymond John

Right? So what do I do? I go and find a company that is really good at sneakers, making them, but they're not good at branding. Okay, well... Why don't you license my FUBU brand? You'll get to use the name. We can clear and as long as we love the designs, we're good with that. You do exactly what you've been really good at, manufacturing.

We will keep marketing it and you pay us a certain percentage to do that. And then if it doesn't work out in three or four years, We take the brand back. If it doesn't work out, you get an automatic renewal. So that's what licensing is. So we did that in boys boots, bags, whatever. And then we go, well, I don't know the market in Japan or Australia. Why don't we license stores?

We will keep marketing it and you pay us a certain percentage to do that. And then if it doesn't work out in three or four years, We take the brand back. If it doesn't work out, you get an automatic renewal. So that's what licensing is. So we did that in boys boots, bags, whatever. And then we go, well, I don't know the market in Japan or Australia. Why don't we license stores?

We will keep marketing it and you pay us a certain percentage to do that. And then if it doesn't work out in three or four years, We take the brand back. If it doesn't work out, you get an automatic renewal. So that's what licensing is. So we did that in boys boots, bags, whatever. And then we go, well, I don't know the market in Japan or Australia. Why don't we license stores?

because you want an operator in those properties, right?

because you want an operator in those properties, right?

because you want an operator in those properties, right?

They can lease it.

They can lease it.

They can lease it.

You know, today, if I wanted, because the world is getting so health conscious, if I wanted to make FUBU frozen, soul food, healthy, plant-based, It's a name already.

You know, today, if I wanted, because the world is getting so health conscious, if I wanted to make FUBU frozen, soul food, healthy, plant-based, It's a name already.

You know, today, if I wanted, because the world is getting so health conscious, if I wanted to make FUBU frozen, soul food, healthy, plant-based, It's a name already.

The only thing that's important, though, is licensing is not easy in a sense that, you know, if I was making, you know, you're really great in branding yourself. And I say, Hey, Rudy, you know what? I want to make I want to make broadcast equipment under your brand.

The only thing that's important, though, is licensing is not easy in a sense that, you know, if I was making, you know, you're really great in branding yourself. And I say, Hey, Rudy, you know what? I want to make I want to make broadcast equipment under your brand.

The only thing that's important, though, is licensing is not easy in a sense that, you know, if I was making, you know, you're really great in branding yourself. And I say, Hey, Rudy, you know what? I want to make I want to make broadcast equipment under your brand.

um you would need to share with me who is buying your brand is it women buying it for themselves are they buying it for their husband they're buying it for their kids is it is it is it influencers buying it for this why are they buying it so when we we understood the brand was young men primarily uh 18 to 34 they would pay 20 more who mostly lived in major cities.

um you would need to share with me who is buying your brand is it women buying it for themselves are they buying it for their husband they're buying it for their kids is it is it is it influencers buying it for this why are they buying it so when we we understood the brand was young men primarily uh 18 to 34 they would pay 20 more who mostly lived in major cities.

um you would need to share with me who is buying your brand is it women buying it for themselves are they buying it for their husband they're buying it for their kids is it is it is it influencers buying it for this why are they buying it so when we we understood the brand was young men primarily uh 18 to 34 they would pay 20 more who mostly lived in major cities.

So now all of a sudden the person who bought the sneakers, they know what stores they could put it in. They know the pricing they can put it at. So you really have to be able to understand that. Now franchises is the same thing. I've created this great cheese steak and here is exactly the recipe. Here's how long the person needs to be in and out of the door. Here is the price.