Dean Jackson

And what, did I ask you, did we ever figure out what the

percentage of turnover is?

That's about the same.

Like we find it about three or 4% a year turnover rate, which is, yeah.

Low, but high value.

But my point of saying that was that 96 or 7% of the people who own those lakefront homes will not be your customer this year.

But there's so many ways that you could be an advocate for them that you're making life better on the lake.

Yeah, you look at that as just, I use self-appointment a lot as a thing that if you're self-appointing yourself and putting yourself into a role of advocacy for the lakefront, for lake life,

What have I recommended the one to one future to you?

I know a book.

Okay.

So there's a fantastic book.

by Don Peppers and Martha Rogers called The One-to-One Future.

And the book was written in, you know, 1995, just as we're moving into this digital world.

And everything that he was talking about sounded so, like, futuristic or far out or difficult to execute.

But, you know, here we are 30 years later.

That book, I think, is an absolute playbook for...

putting yourself in a position of being somebody's advocate for the lake life.

Like you look at all of the things that you talked about.

If you made a list of all of the things that somebody would do in the course of a year, maintaining and just living that lake life, like you mentioned, you got to get in and out.